Appleton Harley-Davidson®
5322 Clairemont Dr, Appleton, WI 54913

Our Story

Our Story

We don't just sell motorcycles


We are a family owned business for over 45 years. We sell motorcycles and the freedom they provide. Our staff is made up of motorcycle enthusiasts.

We carry one of the largest inventories of motorcycles, clothing, parts & accessories in the state. We believe in the old-fashioned values of honestly and integrity and Doing The Right Thing to make sure you are happy with your experience. This is why all of our departments consistently rank in the stop 5% to 20% nationally for sales and service.

Appleton H-D earned the prestigious Gold Bar & Shield Circle of Excellence Award for 2018. Presented by Harley-Davidson Motor Company, this award is given to the top 4 dealerships in each U.S. Sales Market.