50th Anniversary & Grand Opening | Appleton Harley-Davidson
Appleton Harley-Davidson
50
YEARS STRONG
Free · open to the public

50th Anniversary & Grand Opening

Five decades in the Fox Valley, and a brand-new building to show for it. One day of live music, food trucks, bike racing, and the whole community — come see what fifty years built.

Date
Saturday, July 25
Time
9:00 AM – 4:00 PM
Location
5200 W Clairemont Dr

Fifty years of chrome and community

What started five decades ago as a dream in the Fox Valley has grown into one of the region's most trusted Harley-Davidson dealerships. This July, we're celebrating that milestone with the grand opening of our brand-new facility — and we're throwing the biggest party in our history to do it.

Whether you ride or not, this is a celebration for the entire Fox Valley. Live music, local food, a beer tent staffed by combat veterans, mini bike racing, parts vendors, and a full day of activities for the whole family. Admission is free — just show up.

How the day rolls out

Gates open at 9 AM. Stick around — the activities overlap, so there's always something going on.

9:00 AM
Gates open
Food trucks, beer tent & parts vendors live all day
9:00 – 12:00
Live music
Bad Haji
12:00 – 4:00 PM
Mini / Boonie bike racing
Racer check-in from 11 AM — full schedule below
12:00 – 3:00
Live music
Avenue 55
All day
Kids carnival games
Ring toss, football toss & more
Every hour
Gift card giveaway
Up to $2,500 in prizes
4:00 PM
Event wraps
Thanks for riding with us

Boonie bike races

Racing starts at noon. The 11 AM window is for racer check-in, registration, and practice only.

Schedule
  • 11:00 – 11:45 AMPits & registration — practice to follow
  • 11:45 AMRiders meeting — heats racing after
Classes
  • Pro Mini
  • Amateur Mini
  • Women's Mini
  • Pit Bike Open
Awards
  • Metal art trophies
  • Prizes

Food, parts & everything else

Food & drink
  • Blue Lid BBQ
  • Operation CoffeeVeteran-owned
  • The Wandering Table
  • Soda Bar
  • Beer tent — Busch productsServed by Combat Vets

More food vendors being added — check back for updates.

Parts & service
  • Drag Specialties
  • SuperShox
  • Iron Whiskey Customs
  • Rockford Fosgate
Activities
  • Live musicBad Haji 9–12 · Avenue 55 12–3
  • Mini / Boonie bike racing12 PM – 4 PM
  • Kids carnival gamesRing toss, football toss, and more
  • Flash tattoosBy Por Vida Tattoo Club
  • Gift card giveawaysUp to $2,500 · winners every hour
Proud to serve alongside veterans
Our beer tent is staffed by Combat Vets, and Operation Coffee — a veteran-owned coffee company — is on site all day.
Vendor and entertainment lineup subject to change.