About Us

About Us

Appleton Harley-Davidson's® commitment to customers and our family of coworkers is what drives our employees to do their very best.

And it all starts with a great owner. Terry Doughty has kept this family owned business a great success for some time. After working for years getting paid in parts to build his motorcycles, Terry was offered the opportunity of a lifetime. He became a partner Appleton Harley-Davidson® in 1980 and in 1998 he bought out his partners share. Now he is sole-owner of our 14th regionally ranked dealership.

Appleton Harley-Davidson® moved from the Wisconsin Avenue location to it's current location off of Hwy 15 and McCarthy Rd in November 2000.

Our dealership has many achievements and awards to be proud of. In 2012, we added another Bar & Shield award win to our multiple Bar & Shield awards. The Bar & Shield award is a prestigious award for only elite dealerships given by Harley-Davidson® Motor Company and our many loyal customers and their great customer satisfaction feedback.

Each employee here has a passion for the thrill of the ride which is why our dealership thrives on the notion that we not only sell em'. We ride em'! We open our doors to each and everyone of you to stop in and join our family!